Some Common Logo Design Mistakes That Designer Should Avoid

A well-designed logo is a powerful tool to create a strong brand identity of the company. A logo also helps to promote the products and services of the company. Undoubtedly, a logo must be unique, and it must have an ability to attract the eyes that look at it. Keeping various aspects of a corporate logo, it is not always easy to create a unique logo. The designers often commit some mistakes that make the logos unimpressive.

Some common logo design mistakes are listed below that the designers must be able to rectify with a little amount of care and attention:

Improper Selection of Fonts: Fonts play a major role in determining the looks of the logos. Many logos do not get the right appearance because the designers fail to select the bet font for them. While selecting the font, the designers must keep a balance between the icon and the font.

Incorrect Selection of Typography: The term ‘typography’ stands for the arrangement of the text that determines how it appears visually. To get the right appearance of the logo, the designers must have a strong knowledge of how to get and use the right typography. They should pay a closer attention towards the size of the text and space.

Using Variety of Fonts in the Logo: This is yet another mistake that the designers commit just to make their logos look more innovative. Actually, this practice messes up the whole concept and makes the logo look extremely unimpressive.

Intention of Creating Complex Logos: Usually, the logos must be as simple as possible so that the viewers could understand them well and keep them in their memory easily too. Any extra intention of creating complex logos hampers the whole idea, and the result is often not acceptable.

Inclination to Use Special Effects: Some designers believe in using multiple color combinations for their logos, and that is not a correct idea for a quality logo. Instead of trying multiple colors for the logo, the designers must try and find which color suits more to the logo they are trying to create.

Intention to Copy from Existing Logos: Logos are always good if they are original. The designers lose their own thinking while copying their idea from an existing logo. Such an approach prevents the creation of a unique logo. Moreover, copying of a logo is an illegal and punishable offense.

Creating a good and attractive logo is purely an art that a logo designer must complete with innovative ideas. The designer must know and understand that their creation would become a brand identity of his or her client.